We’re excited to work with The Jockey Club and Datamars to help facilitate equestrian pet identification. All thoroughbreds foaled in 2017 and later will be required to have a microchip implanted to be registered with The Jockey Club. 

The Jockey Club is the breed registry for North American Thoroughbreds. In fulfillment of its mission, The Jockey Club, directly or through subsidiaries, provides support and leadership on a wide range of important industry initiatives, and it serves the information and technology needs of owners, breeders, media, fans and farms.

Datamars is a respected global supplier of high performance RFID technology, with over 25 years of experience providing solutions for livestock management worldwide.

Pet Travel Store. has been a resource for pet owners for over 15 years, providing information, products and solutions for the worldwide movement of animals.

We have set up a simple procedure for Jockey Club members to obtain the latest technological development for identification from Datamars at significantly discounted prices:

• The Datamars Compact Max Plus with Bluetooth 
• The Datamars Omni Max Scanner with Bluetooth 
• The Datamars Omni Max Scanner without Bluetooth

Note that approval is pending for the Compact Max Plus scanner by the Fédération Equestre Internationale (FEI). Both versions of the Omni Max are approved by the FEI.

The Compact Max and the Omni Max are RFID scanners ideally suited for the owner that would like to provide identification and protection for their horse. While not only versatile, this is one of the most compact, full-range universal scanners on the market today. It is easy to use, extremely functional, and it’s re-chargeable!

To see our discounted prices on microchips and scanners, click here and enter your information, and we will enter you as a VIP client in our database. You can then sign in and access the discounts we offer our customers in pet businesses. As a Jockey Club member, you will also get an additional discount  of $10.95 on any of the above scanners by entering coupon code JOCKEY1095 at checkout.

Pet Travel Store will ship your scanner on the same day as long as your order is received by 3:00 PM Eastern Standard Time. 

We look forward to serving the thoroughbred community and your horse identification needs!

Questions? Please email custsvc@pettravelstore.com for a prompt response.